Salesforce to buy customer service automation startup Cresta for reported $2.7B

Salesforce to buy customer service automation startup Cresta for reported $2.7B

Salesforce Inc. has agreed to buy Cresta Intelligence Inc., a venture-backed provider of customer service software.

The cloud giant didn’t disclose the financial terms in its late Monday announcement of the deal. The Information reported that Salesforce is paying $2.7 billion.

Cresta’s platform uses artificial intelligence to answer customer inquiries. It can also perform more advanced…