TNW | Merge-and-acquisition
Salesforce to buy Cresta and bring its AI voice agents into Service Cloud
Cresta’s AI voice agents answer customer calls for Marriott, Comcast and Alaska Airlines. The deal follows Salesforce’s $5.7bn agreement for the customer messaging firm Braze and its plan to buy Rune.
By TNW | Merge-and-acquisition
Excerpt shared by Lazyfounder
·Excerpt
Salesforce has signed a definitive agreement to buy Cresta, whose voice agents handle complex customer calls from start to finish, Salesforce said on Monday. The deal should close in the first quarter of Salesforce’s fiscal year 2028, subject to regulatory approvals.
Salesforce did not disclose a price. It agreed…
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