Salesforce to acquire marketing automation provider Braze for $5.66B

Salesforce to acquire marketing automation provider Braze for $5.66B

Salesforce Inc. today announced plans to acquire Braze Inc. for $5.66 billion in cash.

The deal values the marketing software provider at $47.5 per share, which is about 58% higher than its last closing price. The steep premium is a reflection of Braze’s strong finances. The company’s revenue grew 26% year-over-year last quarter, to $227.2 million, while its adjusted operating income nearly quadrupled.

Enterprises often spread their customer records across multiple…