Salesforce agrees $5.7bn deal for customer messaging firm Braze
Salesforce will pay $47.50 a share for Braze, whose software sends personalised messages for brands such as Canva and Instacart.
Via TNW | Merge-and-acquisition
Salesforce has agreed to buy Braze, a New York company that helps brands send personalised messages to their customers, for about $5.66bn including debt. The two companies announced the deal on Tuesday, adding to a run of Salesforce acquisitions this year.
Braze shareholders will receive $47.50 in cash per share. That is about 58% above Braze’s last closing price of $30.04, according to Investing.com. Salesforce shares fell about 3% after the news, the outlet reported.
Braze sells software that tracks…
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