Safaricom hits 1 million home internet users. Now comes the hard part

Safaricom, Kenya’s largest telecoms operator, has become the first internet service provider in the country to surpass one million fixed broadband subscribers. According to data from the Communications Authority of Kenya (CA), the company had 1,024,950 subscribers by the end of June 2026, turning a business that was barely present nine years ago into a major growth driver.

The milestone gives Safaricom a 36.1% market share and validates a volume-led strategy. Management used its existing mobile money and cellular networks…