Rakuten raises record ¥400B from bond sale driven by retail investors
Individual investors bought ¥360B of the 5.5-year bonds, which carry a 4.37% coupon, according to Bloomberg.
Via TNW | Asia

Rakuten priced ¥400B ($2.5B) of yen bonds on Friday, its largest yen bond sale, with ¥360B going to retail investors. The 5.5-year debt carries a 4.37% coupon. Japanese companies have sold about ¥3.2T of retail bonds this year, already above 2025’s record.
Rakuten Group has priced ¥400B (about $2.5B) of yen bonds, its largest yen bond sale to date, Bloomberg reported on Friday. Individual investors bought ¥360B of the debt, while institutions took the remaining ¥40B.
The 5.5-year bonds carry…
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