Qyaari by Penkraft: A brand for handblock printed textiles in India

What Qyaari by Penkraft offers

According to YourStory, Qyaari by Penkraft is a direct-to-consumer (B2C) brand that designs and sells handblock printed textiles. Its product range includes sarees, dress materials, kurtis, and dupattas, all crafted using traditional block printing techniques.

The brand targets a wide demographic, spanning age groups from under 18 to over 45, and caters to lower-middle, upper-middle, and high-income segments across India.

Brand background

Qyaari by Penkraft was founded in 2015 and is headquartered in Mumbai, Maharashtra. It operates with a small team, employing fewer than 10 people, and focuses on preserving traditional Indian textile artistry while appealing to modern tastes.

The brand positions itself as a provider of elegantly crafted handblock printed textiles, emphasizing both heritage and contemporary design.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Qyaari by Penkraft represents a niche segment in India’s textile industry, where traditional craftsmanship meets modern consumer preferences. For founders and operators in the D2C space, particularly in fashion and textiles, the brand’s focus on handblock printing highlights the potential of heritage techniques in a competitive market. Its ability to cater to diverse age and income groups also demonstrates how a localized product can appeal to a broad audience without compromising on authenticity.