Proskii launches protein-first breakfast cereal in India

What Proskii offers

Proskii is a bootstrapped food brand focused on creating protein-first functional foods for modern Indian consumers. According to YourStory, the brand addresses a gap in breakfast options that are either carb-heavy, low in protein, inconvenient to prepare, or lack taste. Its first product is a high-protein breakfast cereal delivering plant-based protein per bowl, with no added sugar or artificial preservatives.

The product was developed after over a year of research and development, along with multiple product trials, to balance nutrition, convenience, and taste. Proskii aims to make healthy eating accessible without compromising on flavor or ease of use.

Target market and business model

Proskii operates on a direct-to-consumer (D2C) model, with plans to expand its product portfolio to include more protein-first everyday foods. The brand targets upper-middle-income and high-income consumers across India’s Tier 1, Tier 2, and Tier 3 cities, with a user age range spanning from 18 to 60.

The company is headquartered in Thane, Maharashtra, and was founded in 2025. It currently employs between 11 and 20 people, led by co-founders Yashwardhan Singh (CMO) and Rohit Lalwani (CEO).

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Proskii’s launch signals growing consumer demand for functional, protein-rich foods in India’s breakfast category. For founders and operators, this reflects an opportunity to innovate in the health-focused food space, particularly in segments where convenience and nutrition intersect. The brand’s bootstrapped model and D2C focus also highlight a viable path for startups looking to validate demand before scaling.