Paramount+ Launches Discounts, Free Trial, and New Content as Competition Heats Up

Paramount+ is rolling out promotional offers, including a 7-day free trial, student and military discounts, and a slate of new content. The platform’s two-tiered subscription model and live sports lineup aim to attract and retain subscribers in a competitive streaming market.

Paramount+ Rolls Out Discounts and Free Trial

According to WIRED, Paramount+ is offering a 7-day free trial for all subscription plans, allowing new users to explore its content library without commitment. The streaming service provides two primary tiers: Paramount+ Essential at $8 per month with ads, and Paramount+ Premium at $13 per month without ads. The Premium plan also includes 4K UHD, Dolby Vision, HDR10, downloadable content, live CBS streams, and access to Showtime’s entire content library.

Student and Military Discounts

Paramount+ is targeting specific demographics with discounts. Students can subscribe for $4 per month during their first year, while active and veteran military members receive a 50% lifetime discount on any plan. These offers align with industry trends where streaming services provide incentives to attract and retain niche audiences.

Live Sports and Upcoming Content

Live sports remain a cornerstone of Paramount+’s strategy. The platform will stream NFL games, including holiday matchups, as well as UFC events. Upcoming UFC Fight Night events include Hooker vs. Parnasse on September 5, Rodriguez vs. Silva on September 12, and a UFC flyweight championship bout between Joshua Van and Tatsuro Taira on September 19. Additionally, Paramount+ airs Deep Waters, a UFC-focused podcast featuring fighters like Dustin Poirier and Jorge Masvidal.

Beyond sports, Paramount+ is expanding its entertainment lineup. MobLand Season 2 returns with new episodes, while Tulsa King Season 2 premieres on October 16. Dexter: Resurrection, a revival of the popular series, arrives on October 30. Other highlights include the animated series Avatar: Seven Havens (October 9) and CBS’s Premiere Week, featuring returning favorites and new shows like Marshal and Tracker.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Paramount+ is doubling down on its strategy to attract subscribers through discounts, live sports, and exclusive content. The 7-day free trial and student/military discounts are smart moves to lower the barrier to entry, especially in a crowded streaming market where price sensitivity is high. The inclusion of live sports—particularly NFL and UFC—gives it a competitive edge, as these events drive sign-ups and retention.

However, the platform’s success hinges on whether its content library can justify the cost, especially as competitors like Netflix, Disney+, and Max continue to raise prices and bundle services. Paramount+’s focus on original series (Tulsa King, Dexter: Resurrection) and franchises (Avatar: Seven Havens) suggests it’s betting on nostalgia and exclusivity to stand out. For founders and operators, this highlights the importance of leveraging both discounts and high-value content to retain users in an increasingly fragmented market.

Key takeaways

• Paramount+ is promoting its subscription plans with a 7-day free trial and discounts for students and military members.
• The platform offers two tiers: Essential ($8/month) and Premium ($13/month), with Premium including 4K UHD, Dolby Vision, and ad-free viewing.
• Live sports, including NFL, UFC, and UEFA Champions League, are a key part of Paramount+’s content lineup.
• Upcoming releases include Tulsa King Season 2, Dexter: Resurrection, and Avatar: Seven Havens.

FAQ

What are the differences between Paramount+ Essential and Premium?

Paramount+ Essential costs $8 per month and includes ads. Paramount+ Premium costs $13 per month, removes ads, and adds features like 4K UHD, Dolby Vision, HDR10, downloadable content, live CBS streams, and access to Showtime’s content library.

How long does the Paramount+ free trial last?

The free trial for Paramount+ lasts 7 days for all subscription plans.

What discounts does Paramount+ offer?

Students can subscribe for $4 per month during their first year. Military members receive a 50% lifetime discount on any Paramount+ plan.

What live sports are available on Paramount+?

Paramount+ streams NFL games, UEFA Champions League matches, and UFC events, including Fight Night and championship bouts.

When does Tulsa King Season 2 premiere?

Tulsa King Season 2 premieres on October 16.

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