Paramount+ is going the YouTube, TikTok and Netflix way: What David Ellison is changing before WBD takeover

Paramount+ is preparing a string of new features as Paramount Skydance CEO David Ellison looks to boost engagement and revenue ahead of the company’s planned $110 billion acquisition of Warner Bros. Discovery (WBD), according to Business Insider.For example, it plans to add a free tier, micro-dramas, and new interactive ad formats. Paramount is also considering adding comments in its TikTok-style feed and using artificial intelligence to help clip videos, the report said, citing an internal streaming initiatives document.The changes show…