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Oura adds new fitness metrics to show how workouts impact your body

While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.

Tarun Mottlia

Via TechCrunch

·Excerpt
Oura adds new fitness metrics to show how workouts impact your body
Image: Image Credits:Oura

As competition in the smart ring market escalates, Oura is introducing two new features to give people more insight into their workouts and how they impact their bodies. The company announced on Tuesday it’s rolling out Cardio Effort and VO2 max metrics to expand workout tracking beyond exercise duration and heart rate zones.

While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to…

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