Online Retailers That Don't Support Digital Wallets Are Losing Gen Z Customers

A study suggests younger people are more likely to walk away if their preferred payment option isn't supported.

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Gen Z, the generation widely considered to be digital natives, is particularly choosy when it comes to online purchasing, a new study has found. Online shoppers frequently browse sites, fill their carts and head to checkout — only to abandon the purchase if their preferred digital wallet is not available for check out, according to a recent study from global data…