Online retail market to cross $90b in 2026 with grocery overtaking mobiles: Redseer
India's online retail market is projected to cross $90 billion in 2026, registering an annual growth of 22-24%, its fastest expansion in five years, driven by everyday consumption categories such as grocery rather than mobile phones, Redseer Strategy Consultants said in a report.
Via YourStory
According to the analysis, ecommerce gross merchandise value (GMV) expanded roughly 25% year-on-year to about $38 billion in the first half (H1) of 2026, marking its strongest H1 performance in four years.
While online retail accelerated, mobile sales remained flat at 0% growth during the first half and are projected to grow by just 2-3% across the full year due to sharp price increases curbing sales volumes.
Consequently, the grocery segment is poised to overtake mobile phones as the second-largest…
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