TNW | Business
Omar Hamdi says AI will test whether PR firms can really scale
Pathos chief Omar Hamdi argues that AI should make PR more efficient, measurable and useful to growth companies, rather than replace human judgement.
By TNW | Business
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City A.M. reported on 6 October that the share of UK firms spending on public relations and management consultants fell to 4.2% in September, even as overall business spending rose 3.1% year on year and spending on AI services increased rapidly.
For Omar Hamdi, chief executive of London-listed Pathos Communications plc, those figures are less a death…
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