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Netflix turns to Peter Rice to tackle slowing viewership: What the former Disney executive brings to the table

Netflix turns to Peter Rice to tackle slowing viewership: What the former Disney executive brings to the table

·Excerpt
Netflix turns to Peter Rice to tackle slowing viewership: What the former Disney executive brings to the table
Image: Peter Rice Replaces Bela Bajaria as Netflix Seeks a Content Strategy Reset

Netflix is turning to former Disney executive Peter Rice to address its slowing viewership growth and engagement challenges, replacing long-time content chief Bela Bajaria as the streaming giant looks to strengthen its content strategy and compete for viewers’ attention.Announced on Thursday, Rice’s appointment comes days after Netflix laid off roughly 1,000 employees, or 6% of its workforce. The leadership change also precedes the company’s fiscal third-quarter earnings, scheduled for Tuesday, with Wall Street watching for signs of a slowdown in…

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