Nat Habit raises Rs 142 Cr in Series C led by Trident Growth Partners
Ayurvedic personal care brand Nat Habit has raised Rs 142 crore in a Series C funding round led by Trident Growth Partners. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures also participated, alongside new investors Physis Capital and Hero Family Office.
Via YourStory
The company will use the fresh capital to expand its product portfolio, strengthen its formulation and manufacturing capabilities, and scale distribution across quick commerce platforms and offline retail channels.
Founded in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit said its annualised gross revenue has reached Rs 330 crore.
“We started Nat Habit with a simple belief: natural personal care should never require consumers to compromise on freshness or efficacy. That belief has shaped our journey, from developing our…
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