Moving AI from pilot to production starts with the data

AI adoption has moved quickly. McKinsey’s 2025 global survey found that 88% of respondents say their organizations regularly use AI tools in at least one business function, up from 78% the previous year, yet only 7% say AI is fully scaled across the organization, with 30% remaining stuck in the piloting phase.

CEO & Co-Founder at Adverity.

For marketing teams, this gap becomes even more obvious when an AI pilot meets the complexity of the existing data stack. A pilot…