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Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?

Meta says Muse is just for adults, though its cuddly, Labubu-like mascot—and upcoming Tamagotchi-style AI device—may be disarming for users of all ages.

Tarun Mottlia

Via WIRED

·Excerpt
Meta’s Muse Is Adults-Only. Why Does It Look Like a Kids’ Toy?
Image: WIRED

Although Muse’s ability to complete digital tasks rocketed it to the top of the app charts, its Labubu-adjacent mascot latched this agent onto the cultural zeitgeist. Alexandr Wang, Meta’s chief AI officer, recently posted nonstop memes of Jolly, sometimes in suggestive situations. What remains perplexing to me is why a product for adults—Muse is restricted to those 18 and over—looks just like a well-designed children’s toy.

"This is a story in search of a story,” Meta spokesperson Daniel Roberts tells…

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