WIRED
Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization
An earnings briefing on Wednesday revealed ad revenue has slowed since the European Union introduced the Less Personalized Ads models at the beginning of this year.
By WIRED
Excerpt shared by Lazyfounder
·Excerpt
Advertising revenue in Europe continued to decelerate in the three months through September, the company said on Wednesday, underperforming its global figures. In the region, advertising revenue grew 18 percent year-on-year, slowing from the previous two quarters and lagging the 33 percent growth seen in the US and Canada.
Though Meta did not explicitly…
Courtesy
This story was originally published by WIRED. All rights belong to the original publisher.
Read the original on wired.com ↗