Meta lets Facebook users shape their feeds with "Your Algorithm" AI tool

Meta introduces "Your Algorithm" on Facebook

Meta has rolled out a new AI-powered feature called "Your Algorithm" on Facebook, allowing users to influence the content displayed in their feeds and Reels. According to TechCrunch, the feature enables users to describe their preferences in natural language, which the platform then uses to adjust recommendations in real time. This launch follows similar updates on Instagram and Threads, signaling a broader shift toward user-customizable algorithmic experiences.

How users can shape their content experience

The "Your Algorithm" feature is accessible through Facebook’s three-dot menu, which has been updated to include options for managing content preferences. Users can indicate what they are interested in or not interested in, and Meta may ask follow-up questions to refine its understanding of their preferences. This interaction allows the platform to tailor recommendations more precisely over time.

Precedents on Instagram and Threads

Instagram was the first of Meta’s platforms to introduce "Your Algorithm," launching it for Reels in December 2025 before expanding it to Feed and Explore in June 2026. Threads, Meta’s text-based platform, has also adopted a similar approach with its "Dear Algo" feature, which lets users influence recommended content. These precedents suggest that Meta is standardizing user control over algorithms across its ecosystem.

Why Meta is prioritizing user control

The introduction of "Your Algorithm" reflects Meta’s efforts to give users more agency over their social media experiences as AI increasingly shapes content discovery. According to TechCrunch, the move aligns with a broader industry trend toward transparency and customization, as platforms seek to address user frustration with opaque recommendation systems. By allowing users to actively shape their feeds, Meta aims to improve engagement and trust.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

This move by Meta is a clear signal to founders and operators that user control over algorithmic feeds is no longer a nice-to-have—it’s a competitive necessity. Platforms are recognizing that transparency and customization are key to retaining users in an era where AI-driven content discovery dominates. For startups building products reliant on algorithmic recommendations, this update underscores the importance of designing feedback loops that allow users to shape their experience. It also highlights the risk of falling behind if your product doesn’t offer similar flexibility. Operators should consider how to balance AI-driven personalization with user agency, as the latter is increasingly becoming a differentiator.

Key takeaways

• Meta’s "Your Algorithm" feature on Facebook lets users influence their content feeds and Reels by describing preferences in natural language, reflecting a broader industry shift toward user-customizable experiences.
• The update includes real-time adjustments to recommendations and tools for users to provide detailed feedback, such as follow-up questions about their preferences.
• Instagram and Threads have already introduced similar features, indicating that user control over algorithms is becoming a standard expectation across social platforms.
• Founders should prioritize building feedback mechanisms into their products to enable user-driven personalization, as this trend is likely to shape user expectations across industries.
• The move suggests that platforms are increasingly aware of the need to balance AI-driven recommendations with user agency to maintain engagement and trust.

FAQ

How does "Your Algorithm" work on Facebook?

Users can describe their content preferences in natural language, and the feature adjusts their feed and Reels recommendations in real time. It is accessible via the three-dot menu on posts, where users can also indicate what they are or aren’t interested in.

Which other Meta platforms have similar features?

Instagram introduced "Your Algorithm" for Reels in December 2025 and expanded it to Feed and Explore in June 2026. Threads offers a similar feature called "Dear Algo," which lets users influence recommended content.

Why is Meta giving users more control over their algorithms?

Meta aims to address user frustration with opaque recommendation systems by offering more transparency and customization. The move is part of a broader industry trend toward giving users greater agency over their social media experiences.

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