McDonald’s defends its dynamic AI pricing — as new lawsuit says it’s ‘nickel-and-diming consumers down to ⁠the last French fry’

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McDonald’s is being sued over its use of dynamic AI pricing

The lawsuit alleges it colluded with franchises to set prices

McDonald’s denies the allegations made in the antitrust case

How would you feel if you got charged more for your McDonald’s meal simply because some opaque AI algorithm decided you should? You’d probably be pretty unhappy, and the practice is now in the spotlight as the fast-food chain is being hit with an antitrust…