Mashable endorses 12 kitchen gadgets, names Ninja Crispi GIFT OF THE YEAR

Products endorsed by Mashable

Mashable’s Director of Special Projects, Nicole Cammorata, led the testing and recommendation of 12 kitchen gadgets and tools. The list includes the Ninja Crispi, which was named GIFT OF THE YEAR, and other appliances like the Ninja Swirl, Zojirushi Breadmaker, Almond Cow Milk Maker, Ninja Luxe Café, Ninja Slushi, Ember Mug, and Instant Pot Duo.

According to Mashable, these products were selected for their performance, usability, and innovation. The Ninja Swirl was noted for making ultra-creamy soft serve ice cream and being easy to clean, while the Zojirushi Breadmaker was highlighted as the publication’s favorite breadmaker. The Instant Pot Duo was described as a reliable and flexible kitchen classic.

The Almond Cow Milk Maker can produce plant-based milk from almonds, oats, or soy in under a minute. The Ninja Luxe Café was praised for blending ease of use with high-quality results, and the Ninja Slushi can turn liquids like coffee or cocktails into slush without ice. The Ember Mug was recognized for its temperature-controlled smart features, keeping beverages warm all day.

Affiliate revenue model

Mashable may earn an affiliate commission from purchases made through links on its site. This model aligns the publication’s recommendations with consumer interest, as the editorial team tests and endorses products based on merit.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

For founders and operators in the consumer goods and kitchen appliances space, Mashable’s endorsement of these products signals two things. First, the publication’s testing process—led by a resident gifting expert—adds credibility to the featured brands, particularly for consumers seeking trusted recommendations. The GIFT OF THE YEAR designation for the Ninja Crispi underscores the value of innovation in a crowded market, where differentiation and usability can drive visibility and sales.

Second, the affiliate revenue model Mashable uses highlights a growing trend: editorial endorsements can directly influence purchasing decisions, especially in high-consideration categories like kitchen appliances. Startups in this space should consider how partnerships with media outlets or influencers might amplify their reach, particularly during peak gifting seasons. However, the focus remains on product quality—Mashable’s team prioritized performance and ease of use, suggesting that consumers are drawn to gadgets that solve real problems without adding complexity.

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