Logistics as a strategic advantage for MSMEs and D2C brands, says Hexalog co-founder
Logistics is emerging as a key differentiator for MSMEs and direct-to-consumer (D2C) brands aiming to scale globally, according to Hexalog co-founder and CEO Dibyanshu Tripathi. In a discussion with YourStory, Tripathi outlined how challenges like cross-border trade, compliance, and capital efficiency can be addressed to compete with larger players.
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Why logistics matters for scaling
According to YourStory, Dibyanshu Tripathi, co-founder and CEO of Hexalog, argues that many promising D2C brands fail to scale globally not because of their product but due to inefficiencies in their supply chain. He highlights that logistics, often viewed as a cost centre, can instead become a strategic advantage for businesses with global ambitions.
Key challenges for MSMEs and D2C brands
Tripathi points to cross-border trade, compliance complexities, and capital efficiency as major hurdles for MSMEs and D2C brands. He notes that these challenges can be navigated without requiring enterprise-sized teams or budgets, making it feasible for smaller players to compete with global giants.
The discussion also emphasises the role of enterprise-grade operations in enabling scalability. Tripathi suggests that addressing these areas can transform logistics from a operational bottleneck into a growth lever.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
For founders and operators, particularly in the MSME and D2C sectors, this perspective underscores the importance of rethinking logistics as more than just a back-end function. Investing in supply chain efficiencies, compliance frameworks, and capital optimisation could unlock growth opportunities, especially for businesses eyeing international markets. It also signals that startups offering logistics solutions tailored to these pain points may find a receptive market.
Sources
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
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