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Labubu sales are slumping. Is the craze over?

Parent company Pop Mart's revenue has fallen as appetite for the quirky collectible monsters wanes.

By BBC News

Excerpt shared by Lazyfounder

·Excerpt
Labubu sales are slumping. Is the craze over?
Image: Image caption, Ensito, with his custom-made Labubu teeth, posing with a new doll in his collection

Labubu hype seemed unstoppable, now the fluffy monster mania is dying

Image source, Courtesy of Ensito

Image caption, Ensito, with his custom-made Labubu teeth, posing with a new doll in his collection

ByOsmond Chia

Business reporter

For years, Labubu dolls seemed unstoppable.

Collectors young and old energetically snapped up "blind boxes" - sealed, mystery packages containing the quirky monsters - often paying $15 (£11) or…

Continue reading on BBC News ↗

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This story was originally published by BBC News. All rights belong to the original publisher.

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