Kenyan brands want digital audiences but still crave newspaper prestige

This article is based on a conversation from Voices & Visions, a podcast produced in partnership with Tutto Passa Agency and TechCabal, that explores the people and ideas shaping Africa’s innovation economy.

Kenyan brands, including large companies, can understand that their customers are online, yet still want their big announcements in print.

It may use Instagram to sell products, LinkedIn to reach professionals, and specialist technology publications to explain its business. But when it hires a public relations agency, the…