Is your marketing AI tool driving profit or just noise? CleverTap co-founder Anand Jain weighs in
Most marketing teams today use AI to save time on tasks such as drafting emails, creating image variants, and summarising long documents. However, Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, a customer engagement and marketing automation platform, says basic tools that do these jobs rarely improve company profits.
Via YourStory
In a masterclass on marketing strategy at TechSparks 2026, Jain urged leaders to look beyond simple shortcuts.
“We are going to talk about how you go from using AI for fun and games all the way to using AI to generate actual business results.” While creating content using AI makes the job faster and saves time, Jain questioned whether it truly drives growth, asking, “Is it actually going to impact business results or it is just more of the same?”
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