I find it quite demoralising in store - why I do all my shopping online

Jess Bacon does all her clothes shopping online.

As a plus-size woman, she finds the size ranges available in stores unreliable. "The sizing in store is notoriously bad. I find it quite demoralising in store," she says.

"The average size woman in the UK is a size 14 or a size 16. I think a lot of people just don't feel seen or represented," says the 29-year-old from Peterborough.

Jess, a culture journalist and author, finds shopping online "much quicker…