How Lagos Life turned a viral game into an ad business
Lagos Life is making real money from virtual billboards. We examine its advertising income, running costs and path to breaking even.
Via TechCabal
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Between October 1 and 9, 2026, Lagos Life, the city-based simulation game, went from an overnight project to a business claiming more than $170,000 in earned and contracted revenue. Its creator, Shalom Rayhamen, built the first version in eight hours.
Keeping millions of players online now costs thousands of dollars…
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