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How I Learned That Some Startup Problems Are Too Big For A Minimum Viable Product

Complex, interconnected problems like compliance require a comprehensive product from the outset, argues guest columnist Daniel Kjellén, CEO and co-founder of Freda. Drawing on his experience selling Tink, he explains how repeat founders can combine capital, credibility and hard-earned lessons with AI’s development speed to pursue bigger ambitions without shrinking their vision.

Tarun Mottlia

Via Crunchbase News

·Excerpt
How I Learned That Some Startup Problems Are Too Big For A Minimum Viable Product
Image: Daniel Kjellén, CEO and co-founder of Freda.

By Daniel Kjellén

A first venture usually follows a well-worn playbook: a gap in the market, obsessive refinement of concept and pitch, eventual conviction that the solution is as bulletproof as it is revolutionary.

Then, the dreaded phase of product-market fit. Instead of building the future of an entire industry, you find yourself forced to focus on a narrow use case and spend the first invaluable years proving that your idea can make money and scale. The grand vision gets…

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