Hexibee launches WhatsApp-first CRM and automation platform

What Hexibee does

Hexibee is a CRM and automation platform built for businesses that rely on WhatsApp for customer interactions. According to YourStory, the platform integrates WhatsApp Business API with CRM, chatbots, automation tools, bulk campaigns, lead management, and API integrations. This allows businesses to capture leads, communicate with customers, and automate repetitive workflows without switching between multiple tools.

Target users

Hexibee is designed for businesses across retail, e-commerce, real estate, FMCG, and other customer-focused sectors. The platform targets small and growing businesses that use WhatsApp as a primary channel for sales, support, lead management, and marketing. It is available globally, with a focus on companies needing CRM and automation to scale their operations.

Business model and availability

The platform operates on a freemium and fee-for-service model, catering to startups, small enterprises, and medium-sized businesses. Hexibee is headquartered in Ahmedabad, Gujarat, and was founded in 2022 by HyperHex Technology.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

For founders and operators in sectors like retail, e-commerce, and real estate, Hexibee highlights the growing demand for tools that integrate CRM and automation directly into WhatsApp. This reflects a broader trend where businesses seek to streamline customer interactions within platforms their audiences already use. For startups targeting similar segments, it signals an opportunity to build or refine solutions that leverage WhatsApp’s API for scalable customer management.