Hark launches Hark Pro AI agent with $700M funding

Hark, a startup founded by Brett Adcock, has launched Hark Pro, an AI agent designed to automate everyday tasks like grocery shopping, bill payments, and booking services. The service offers free and paid tiers and competes directly with Meta’s recently launched AI agent. Backed by a $700 million funding round, Hark plans to introduce its first hardware devices in 2027 but faces regulatory challenges in Europe.

Tarun Mottlia

Editor, Lazyfounder

Published Oct 6, 20265 min read

Hark launches Hark Pro AI agent with $700M funding — Image: AI Agents Credit: Canva via source

30 SEC SUMMARY

Hark, founded by Brett Adcock, has launched Hark Pro, an AI agent designed to perform tasks like grocery shopping, bill payments, and booking services.
Hark Pro is free with paid tiers at $20 and $100 per month, competing directly with Meta’s recently launched AI agent, which has identical pricing.
Hark raised $700M at a $6B valuation from investors including Nvidia, AMD Ventures, Intel Capital, and Qualcomm Ventures.
The company plans to debut its first hardware devices in 2027 but has ruled out wearables like glasses with cameras or pins.
Regulatory challenges may delay Hark Pro’s launch in Europe due to payment authentication rules.

Hark Pro launches as an AI agent for everyday tasks
Free and paid tiers compete with Meta’s AI agent
Hark raises $700M at a $6B valuation
Hardware plans exclude wearables, target 2027 release
Regulatory challenges may delay European launch
Competition in the AI agent space
What this means
Key takeaways
FAQ
Sources

KEY HIGHLIGHTS

Hark Pro, an AI agent, launches with tasks like grocery shopping, bill payments, and booking services.
Hark raised $700M at a $6B valuation from investors including Nvidia, AMD Ventures, and Intel Capital.
The service is free with paid tiers at $20 and $100 per month, matching Meta’s AI agent pricing.
Hark’s first hardware devices are planned for 2027, excluding wearables like smart glasses or pins.
Regulatory challenges may delay Hark Pro’s launch in Europe due to payment authentication rules.

Hark Pro launches as an AI agent for everyday tasks

Hark, a startup founded by Brett Adcock, has introduced Hark Pro, an AI agent designed to automate tasks such as buying groceries, booking cars, paying bills, and refilling a child’s lunch card. According to The Next Web, the service is positioned as a tool to streamline daily routines through AI-driven automation.

Free and paid tiers compete with Meta’s AI agent

Hark Pro is available for free, with paid tiers priced at $20 and $100 per month. This pricing model mirrors Meta’s recently launched AI agent, Muse, which also offers identical subscription tiers. Meta’s agent, however, is currently rolling out in the United States across iOS, Android, and web platforms.

Muse is reported to handle tasks like booking, purchasing, negotiating, and payments, facilitated through Stripe’s Link service.

Hark raises $700M at a $6B valuation

Hark secured $700 million in funding at a $6 billion valuation just two months after emerging from stealth. The round was led by prominent chipmakers, including Nvidia, AMD Ventures, Intel Capital, and Qualcomm Ventures. Adcock, who also runs Figure AI, personally invested $100 million in the company.

Hardware plans exclude wearables, target 2027 release

Hark’s first hardware devices are expected to debut in 2027, though the company has not disclosed specific details. The Next Web reports that Hark’s design philosophy excludes wearables like glasses with cameras or pins. Instead, the company is focusing on an alternative form factor, though it remains unclear what that will entail.

AT&T is partnering with Hark to provide cellular service for its upcoming devices.

Regulatory challenges may delay European launch

Hark has not confirmed whether Hark Pro will be available in Europe at launch. According to The Next Web, payment automation by AI agents does not currently qualify for exemptions from Europe’s strong customer authentication rules, which could pose regulatory hurdles. This may delay or complicate the service’s expansion into European markets.

Competition in the AI agent space

Hark enters a competitive landscape dominated by tech giants like Meta and OpenAI. Meta’s Muse, launched four weeks prior to Hark Pro, offers similar capabilities and pricing. OpenAI, meanwhile, is developing a $300 speaker designed by Jony Ive’s studio, also slated for release in 2027.

Hark’s approach differs from OpenAI’s hardware plans, as it avoids wearables and instead focuses on an unspecified form factor. The company’s emphasis on software-first adoption could help it gain traction before its hardware debut.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Hark’s launch of Hark Pro is a bold move into the crowded AI agent space, where it directly competes with Meta’s Muse and OpenAI’s upcoming hardware. The $700M funding round signals strong investor confidence, but the real test will be adoption. The pricing tiers suggest a freemium model aimed at mass-market appeal, while the hardware roadmap hints at a longer-term vision to integrate AI into daily life.

However, Hark’s exclusion of wearables like smart glasses or pins could limit its appeal in a market where form factor matters. Regulatory hurdles in Europe also pose a significant challenge, particularly around payment automation. Founders should watch how Hark navigates these obstacles while balancing software and hardware development.

Key takeaways

Hark Pro is an AI agent capable of automating tasks like grocery shopping, bill payments, and booking services.
The service is free with paid tiers at $20 and $100 per month, matching Meta’s pricing for its competing AI agent.
Hark raised $700M at a $6B valuation, backed by major chipmakers like Nvidia and AMD Ventures.
Hardware devices are planned for 2027, but Hark has ruled out wearables like smart glasses or pins.
Regulatory challenges may delay Hark Pro’s availability in Europe due to payment authentication rules.

FAQ

What tasks can Hark Pro perform?

Hark Pro is designed to automate tasks such as buying groceries, booking cars, paying bills, and refilling a child’s lunch card.

How much does Hark Pro cost?

Hark Pro is available for free, with paid tiers priced at $20 and $100 per month.

When will Hark release its first hardware devices?

Hark plans to debut its first hardware devices in 2027.

Who are Hark’s main competitors?

Hark competes with Meta’s Muse AI agent and OpenAI’s upcoming hardware projects, among others.

Why might Hark Pro face delays in Europe?

Regulatory challenges related to Europe’s strong customer authentication rules for payments could delay Hark Pro’s launch in the region.

Related on Lazyfounder

Sources

The Next Web · 2026-10-06
Hark debuts an AI agent a year before its first devices

This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.

About the author