Great Indian Festival to ‘break previous records’ as early deals see 35-40% growth: Amazon India executive | Exclusive

Amazon India expects the Great Indian Festival 2026 to surpass previous records, with early deals launched ahead of the main sale already seeing growth of around 35-40%, Saurabh Srivastava, Vice President, Categories, Amazon India, told LiveMint in an exclusive interview.The Great Indian Festival opened to all customers at midnight on October 8, with deals across smartphones, electronics, fashion, beauty, home, kitchen and everyday essentials.“We generally do not look at the festive season only in terms of sales numbers. We look…