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Google launches Fitbit Air in India, though its high price might deter the masses

Fitbit Air costs around $146 in India, roughly $47 more than its U.S. pricing.

Tarun Mottlia

Via TechCrunch

·Excerpt
Google launches Fitbit Air in India, though its high price might deter the masses
Image: Image Credits:Google

Google on Wednesday launched the screen-less Fitbit Air fitness tracker in India, but is pricing at ₹13,999 (roughly $146), ostensibly positioning it as a premium device. Comparatively, the device costs $99 in the U.S.

Unveiled in May, the Fitbit Air features health and fitness tracking, like 24/7 heart rate monitoring, heart rhythm monitoring with A-fib (atrial fibrillation) alerts, blood oxygen level, resting heart rate, heart rate variability, sleep stages, and duration.

The device’s screen-less form is a bid to tap…

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