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TNW | Government-policy

Giorgia Meloni files to trademark her voice against AI deepfakes

Her four-second sound mark repeats a line from a 2019 rally. The FT says she is the first major politician known to seek to trademark her voice, a year before Italy votes.

Tarun Mottlia

Via TNW | Government-policy

·Excerpt
Giorgia Meloni files to trademark her voice against AI deepfakes
Image: Giorgia Meloni speaks at the Italy-Japan summit in Tokyo, 16 January 2026.

Italian Prime Minister Giorgia Meloni has applied to trademark her voice at the European Union Intellectual Property Office (EUIPO). The EUIPO record lists a sound mark filed on 5 October in her own name, as an individual, through the Italian firm Praxi Intellectual Property. As of 9 October, the application was still under examination.

The mark is a four-second recording in which Meloni says “Io sono Giorgia Meloni” (“I am Giorgia Meloni”) twice. Her office confirmed the filing, Reuters reported…

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