FTC clears Publicis’ $2.2bn LiveRamp deal if rivals keep equal access
The US regulator will let the ad agency group buy the data firm if rivals keep equal access for five years. Apple is meanwhile blocking LiveRamp’s identity tools in Safari.
Via TNW | Government-policy
The US Federal Trade Commission will let Publicis Groupe buy LiveRamp for $2.2bn, but only if the data company keeps serving the agency’s rivals on equal terms. The proposed consent order, announced on Monday, binds both companies for five years.
Publicis must give every LiveRamp customer “non-discriminatory access and support on fair and reasonable terms”. It may not deny, degrade, delay or impair that access. It must also build firewalls so it cannot see or use the data that other…
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