From cigarettes to protein bars: ITC's ₹900 cr Yoga Bar bet as FMCG giant taps India's health-food boom

ITC has completed its acquisition of Yoga Bar by buying the remaining 52.5% stake in its parent company, Sproutlife Foods, for about ₹645 crore. The move has taken ITC's cumulative investment in the health and nutrition brand to approximately ₹900 crore, including ₹255 crore invested in earlier tranches, according to IndMoney's calculation.

The acquisition comes as ITC, whose businesses include cigarettes, continues to expand its FMCG portfolio through newer consumer brands. In its FY26 results, ITC said its digital-first and…