Ferrari’s Luce EV sold out for 2027 production run despite controversy
Ferrari has confirmed that its first electric vehicle, the Luce EV, is sold out for its entire 2027 production run. The announcement came during the company’s third-quarter earnings call, where CEO Benedetto Vigna highlighted strong demand despite mixed reactions following the car’s debut. Details about production volume and buyer demographics remain scarce.
Editor, Lazyfounder
Demand outpaces supply
Ferrari’s Luce EV, designed in collaboration with former Apple designer Jony Ive, is sold out for its 2027 production run, according to CEO Benedetto Vigna. While the company has not disclosed the number of units planned for production, reports suggest Ferrari aimed to sell just under 500 units this year, with a longer-term target of 2,500 units by 2030. The starting price for the Luce EV is approximately $615,000.
Vigna stated that buyers may face a one-year wait for delivery, with the first units expected in the fourth quarter of 2026. There is no discernible pattern or demographic among buyers, according to the company.
Financial performance and customization revenue
Ferrari reported third-quarter revenue of €1.9 billion, a 7% increase from the previous year, with net income rising 13% to €431 million. Operating profit reached €563 million, maintaining an operating margin of 29.7%.
The company raised its full-year earnings guidance to at least €3 billion ($3.36 billion), citing strong demand across its model lineup. Customizations accounted for more than 21% of revenue from cars and spare parts, underscoring the brand’s focus on bespoke offerings.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
Ferrari’s Luce EV selling out before production begins is a rare achievement, even for a luxury brand. It signals that the company’s electric transition—often a polarizing topic for purists—has not dampened demand. For founders and operators, this underscores two lessons: first, exclusivity and scarcity can drive desirability, even in segments where adoption is uncertain; second, high-margin customization can offset the capital-intensive shift to new technologies like electrification. The lack of a clear buyer demographic also suggests that Ferrari’s brand appeal transcends traditional EV adopters, a valuable insight for luxury and niche product companies.
Related on Lazyfounder
Sources
- TechCrunch · 2026-11-03
Ferrari’s controversial Luce EV is sold out for 2027
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
More stories by Tarun MottliaGet the LazyFounder Brief
Startup, funding and AI news in a five-minute read. Join the early-access list.
