Felix launches Unlimited+ mobile plan with no throttling in Australia

Australian mobile virtual network operator Felix has rolled out a new Unlimited+ mobile plan, offering unlimited data with speeds up to 80Mbps for AU$50 per month. The plan aims to address a common frustration among mobile users: speed throttling after exceeding data limits.

Felix launches Unlimited+ mobile plan

Australian mobile virtual network operator (MVNO) Felix has launched a new Unlimited+ mobile plan, offering unlimited data with speeds up to 80Mbps for AU$50 per month. According to TechRadar, this plan doubles the speed of Felix’s existing Unlimited plan, which is priced at AU$40 per month (AU$20 for the first three months).

How Unlimited+ compares to competitors

In Australia, most telecommunications providers market "unlimited" mobile data plans but throttle speeds significantly after a set data limit, often reducing speeds to around 2Mbps. Felix’s Unlimited+ plan distinguishes itself by offering genuinely unlimited data without throttling, though at a lower maximum speed than standard 5G or 4G plans from other MVNOs, which typically range from 100Mbps to 150Mbps.

For context, Felix’s new plan is positioned as suitable for everyday activities like browsing, social media, and music streaming, with performance reportedly similar to higher-speed plans. However, the company notes that downloading large files or apps may be slower compared to plans with faster peak speeds.

Use cases and satisfaction guarantee

Felix recommends the Unlimited+ plan primarily for personal mobile use, with occasional hotspotting to devices like laptops or tablets. The company advises against using the plan as a replacement for home or office internet or for continuous large file downloads. To mitigate customer hesitation, Felix includes a 7-day satisfaction guarantee, offering a full refund if users are not satisfied after activation.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Felix’s Unlimited+ plan is a rare offering in Australia’s mobile market, where most "unlimited" plans come with severe speed throttling after a data cap. For founders and operators, this move highlights a potential gap in the market: consumers who value genuinely unlimited data, even if speeds are lower than premium 5G plans.

However, the trade-off is clear—users get no throttling but sacrifice peak speeds. For light to moderate users, this might be a compelling alternative to traditional plans, especially if they prioritize consistency over raw performance. The 7-day refund policy also reduces risk for hesitant customers, a smart tactic for a smaller player disrupting a crowded space.

Key takeaways

• Felix’s Unlimited+ plan offers unlimited data at 80Mbps for AU$50 per month, doubling the speed of its existing Unlimited plan.
• Most Australian telcos throttle unlimited data speeds to ~2Mbps after a set limit, but Felix does not.
• Felix is positioning the plan as suitable for everyday use, though large downloads may be slower than on higher-speed plans.
• The plan includes a 7-day satisfaction guarantee with a full refund, reducing customer risk.
• Felix recommends the plan for personal use only, not as a replacement for home or office internet.

FAQ

What speeds does Felix’s Unlimited+ plan offer?

The Unlimited+ plan offers speeds up to 80Mbps, which is double the speed of Felix’s existing Unlimited plan (40Mbps).

How does Felix’s Unlimited+ plan differ from other unlimited plans in Australia?

Most Australian telcos throttle unlimited data speeds to around 2Mbps after a set limit. Felix’s Unlimited+ plan does not throttle speeds, offering genuinely unlimited data.

What is the cost of Felix’s Unlimited+ plan?

The Unlimited+ plan is priced at AU$50 per month.

Does Felix offer a satisfaction guarantee for the Unlimited+ plan?

Yes, Felix provides a 7-day satisfaction guarantee with a full refund if customers are not satisfied after activating the plan.

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