Epson cuts EcoTank ET-2980 price to $285 ahead of Black Friday

Epson has reduced the price of its EcoTank ET-2980 cartridge-free printer to $285 in the US and £230 in the UK as part of early Black Friday promotions. The printer, which includes up to three years’ worth of ink, targets cost-conscious users looking for long-term savings on printing expenses.

Tarun Mottlia

Editor, Lazyfounder

Published Nov 4, 20262 min read

Epson cuts EcoTank ET-2980 price to $285 ahead of Black Friday — Image: Future) via source

KEY HIGHLIGHTS

Epson has reduced the price of its EcoTank ET-2980 cartridge-free printer to $285 in the US and £230 in the UK ahead of Black Friday.
The printer includes up to three years’ worth of ink, equivalent to 6,600 black pages or 5,500 color pages.
Replacement ink bottles for the ET-2980 are equivalent to approximately 90 individual ink cartridges.
Features include Wi-Fi, automatic double-sided printing, and borderless photo printing.

Price reduction and availability

Epson has lowered the price of its EcoTank ET-2980 printer ahead of Black Friday, offering it for $285 in the US, down from $330. In the UK, the printer is marketed as the EcoTank ET-2950 and is priced at £230, reduced from £280. The discounts reflect early Black Friday promotions, according to TechRadar.

Key features and cost savings

The EcoTank ET-2980 is a cartridge-free printer that uses refillable ink tanks instead of traditional cartridges. It ships with enough ink to print up to 6,600 black pages or 5,500 color pages, which Epson claims is equivalent to up to three years of printing for average users. Replacement ink bottles, sold as EcoFit bottles, are designed to replace approximately 90 individual cartridges, reducing long-term costs.

The printer supports Wi-Fi and Wi-Fi Direct for wireless printing, includes a 100-sheet paper tray, and offers automatic double-sided printing. It also supports borderless photo printing, making it suitable for users who print photos or documents requiring a polished finish.

TechRadar’s review highlights the printer’s reliable performance across various media types and its strong value proposition for users seeking to minimize ongoing ink expenses.

Target users

The EcoTank ET-2980 is positioned as an ideal solution for households, students, and home office workers who print frequently and prioritize cost efficiency. Its included ink volume and low-cost replacement bottles address common pain points for users frustrated by the high price of traditional ink cartridges.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Epson’s price cut for the EcoTank ET-2980 underscores the growing competition in the cost-effective printing market, particularly for users who prioritize long-term savings over upfront costs. For founders and operators in the consumer electronics or home office technology space, this move signals the importance of highlighting total cost of ownership rather than just initial price. The printer’s features—such as refillable ink tanks and high-capacity output—also reflect a shift toward sustainability and convenience, trends that may influence product development in adjacent categories like office supplies or small business solutions.

Sources

TechRadar · 2026-11-03
'Excellent long-term value': We praised Epson's cartridge-free EcoTank ET-2980 printer for its generous free ink. Now, an early Black Friday price cut makes it even better

This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.

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