Minus Degre turns 300 tonnes of plastic waste into Eco-Panel for brands like Adidas

What Minus Degre does

Minus Degre, based in Ghaziabad, collects and processes plastic waste into a material called Eco-Panel. The startup then uses this material to manufacture products for businesses and consumers, including furniture, interiors, and everyday utility items.

The name "Minus Degre" reflects the startup’s goal of reducing environmental harm, as "degre" suggests cooling or lowering impact, according to the company.

Scale and clients

Minus Degre has recycled 300 tonnes of plastic waste to date, according to YourStory. The startup has worked with over 200 B2B clients, most of which are in the retail sector. Its client list includes brands like Adidas and Steve Madden.

In addition to B2B clients, Minus Degre has served thousands of B2C customers since its founding. The startup offers customisation options for its Eco-Panel products, catering to diverse applications.

Market gap and product positioning

Rahul Vashukhi, co-founder of Minus Degre, told YourStory that the startup is addressing a shortage of indigenous eco-friendly materials in India. Many clients are using Eco-Panel as an alternative to marble or quartz.

The startup’s focus on plastic waste recycling and sustainable materials aligns with growing demand for circular economy solutions in retail and furnishings.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Minus Degre’s work highlights a viable model for startups in India’s circular economy: turning plastic waste into a scalable, customisable product. For founders in sustainability, furniture, or retail, the startup’s B2B success with brands like Adidas and Steve Madden demonstrates commercial demand for eco-friendly alternatives. Operators may also note Minus Degre’s approach to filling a gap in indigenous materials, which could inspire similar ventures or partnerships in adjacent sectors.

Key takeaways

• Founders in sustainable materials or retail furnishings can assess Minus Degre’s model for repurposing waste into scalable products.
• The startup’s focus on B2B clients in retail signals demand for eco-friendly alternatives in commercial applications.
• Operators in India’s circular economy may explore partnerships or competition with Minus Degre’s supply chain and processing methods.