Dopamine sites: India and the world are discovering the thrill of shopping without buying

Image source, Purvansh Parmar

Image caption, FoodNeverComes calls itself a 'dopamine kitchen'

By

India correspondent

You are hungry. Or you are not. It doesn't matter.

You open FoodNeverComes, pick from 22 cuisines and start scrolling. Butter chicken looks good. So does bibimbap. You add a few dishes, watch the total climb and hit checkout. A tracker says a rider is on the way.

Then you get a dummy AI-generated call from inside the site. He is outside your building, he…