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Disney’s Walden Says She Would Be Interested in Buying ‘Bluey’

Disney’s Walden Says She Would Be Interested in Buying ‘Bluey’

·Excerpt
Disney’s Walden Says She Would Be Interested in Buying ‘Bluey’
Image: Disney’s Walden Says She Would Be Interested in Buying ‘Bluey’

(Bloomberg) -- Dana Walden, the president and chief creative officer of Walt Disney Co., said she “would offer a lot of money,” to Joe Brumm, the creator of the company’s popular Bluey TV series, if the opportunity ever arose to buy the intellectual property. The preschool children’s program is among the most watched series in the US. Bluey characters and merchandise appear at Disney theme parks, but the company doesn’t own the show, which is produced by the BBC and…

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