‘Dents Lindt’s reputation’: Analyst reacts as Swiss chocolate company lowers prices for Christmas

Lindt plans to lower chocolate prices. This follows a second cut to sales-growth guidance this year. Weak consumer confidence is behind this decision, the company said.CEO Adalbert Lechner announced price cuts for Christmas offerings. Prices will drop further across all products from January.Lindt already revised its 2026 sales outlook downward. The Swiss company now expects only 0-2% organic sales growth. This is much lower than the earlier 4-6% guidance.Lindt shares fell sharply after this announcement on 29 September. They dropped…