Creatly: India's All-in-One Creator Store for Digital Products

What Creatly Offers

According to YourStory, Creatly is an all-in-one platform designed for creators in India to sell digital products directly from a single link-in-bio storefront. The platform supports courses, ebooks, coaching, webinars, and paid memberships for Telegram or Discord communities.

Creatly provides a customizable storefront at creatly.me/yourname, where creators can list their products. The platform includes features like progress tracking for courses, 1:1 booking capabilities, and automated membership management for Telegram or Discord.

Buyers can pay using UPI, cards, or EMI, and orders are delivered instantly via WhatsApp with a receipt. The platform also offers an Instagram AutoDM feature, which automatically responds to comments with product links, even on the free plan.

How It Simplifies Selling for Creators

The platform addresses a common pain point for creators: managing multiple tools for payments, delivery, and customer engagement. According to YourStory, Creatly consolidates these functions into one tool, reducing the need for creators to switch between bio links, payment gateways, course hosts, and DM tools.

Payouts are processed in INR within two days (T+2), and the platform operates on a pay-what-you-sell model. The fee structure starts at 6% per transaction and decreases as creators grow, eventually reaching 0% for high-volume sellers.

Target Audience and Business Model

Creatly operates on a business-to-consumer (B2C) model, targeting influencers and content creators across age groups and income levels, from lower-income to high-income users. According to YourStory, the platform is designed for global use but is particularly focused on the Indian market.

The company is based in Delhi and was incorporated in 2026 under the legal name Aikay Technologies. It is a small team, with fewer than 10 employees, and was founded by Harshet Jain and Ajay Pathak.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Creatly’s model highlights a growing trend in India’s creator economy: the demand for integrated tools that reduce friction for both sellers and buyers. For founders and operators in the digital products space, this signals an opportunity to consolidate fragmented workflows—especially for creators who rely on WhatsApp, UPI, and social media for sales. The platform’s focus on instant delivery and automated engagement could also set a benchmark for competitors, pushing them to offer similar seamless experiences.