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Converse pauses social media ads after CEO apology over racism outrage: Report ahead of Nike's earnings announcement

Converse pauses social media ads after CEO apology over racism outrage: Report ahead of Nike's earnings announcement

·Excerpt
Converse pauses social media ads after CEO apology over racism outrage: Report ahead of Nike's earnings announcement
Image: Converse pauses social media ads after CEO apology over racism outrage: Report (Images: Bloomberg)

Converse informed employees that it is pausing all marketing activities this week following backlash over an earlier advertisement that critics said evoked imagery associated with the Ku Klux Klan and lynching.This comes after Converse CEO Aaron Cain denouncing racism and issuing an apology for a recent advertisement that drew outrage over imagery seen as reminiscent of the Ku Klux Klan and lynching.The temporary pause covers paid advertising, social media activity and other promotional efforts, according to Bloomberg citing person familiar…

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