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Cloudflare’s Prince tells The Verge bots could be 1,000x human traffic

Cloudflare chief executive Matthew Prince told The Verge that bots could make 1,000 times more web traffic than humans within five years. He wants AI agents to pay for what they read.

Tarun Mottlia

Via TNW | Artificial-intelligence

·Excerpt
Cloudflare’s Prince tells The Verge bots could be 1,000x human traffic
Image: Cloudflare chief executive Matthew Prince at Web Summit 2025 in Lisbon

Bots could make up 1,000 times more web traffic than humans within five years, Cloudflare chief executive Matthew Prince told The Verge. He made the forecast on Nilay Patel’s Decoder podcast. He added that each of his earlier predictions on bot traffic had been wrong.

They were wrong because bots grew faster than he expected. At Web Summit last November, Prince said automated traffic would pass human traffic in the second half of 2027. By March, Cloudflare’s data pointed to…

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