TNW | Anthropic
Claude’s share of UK AI subscription spending quadruples in seven months
A study of 14.2 million UK bank accounts finds adults spend £1.07bn a year on AI subscriptions. Claude users are 20 times likelier to pay for £80-plus plans.
By TNW | Anthropic
Excerpt shared by Lazyfounder
·Excerpt
Anthropic’s Claude took 29.4% of UK consumer spending on AI subscriptions in July. In December 2025, its share was 7.4%. ChatGPT’s share fell from 73.5% to 52.5% over the same seven months. The figures come from a new study of UK bank and card data, published on Thursday.
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