Cancellation may be a creator’s biggest turning point: Varun Mayya
Building a founder brand is increasingly becoming part of the startup playbook, but finding an audience takes more than posting regularly on social media. It requires years of experimentation, a willingness to stand apart, and the ability to adapt as technology and audience expectations change, according to Varun Mayya, Founder and CEO of AEOS, a content and media-tech company.
Via YourStory
Speaking at the closing session of Day 1 of YourStory’s startup-tech summit TechSparks in Bengaluru, the content creator and entrepreneur joined Shradha Sharma, Founder and CEO of YourStory and The Bharat Project, for a fireside chat on building a brand, the secret to virality, and staying agile in an increasingly dynamic content landscape.
For Mayya, brand building comes down to two things: courage and differentiation. The first is simply having the courage to put yourself out there. He pointed to…
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