Bonkers Corner launches military-inspired streetwear collection with ex-President’s ADC

The collaboration and collection

Bonkers Corner, a Mumbai-based streetwear brand, has partnered with retired Indian Army Major Rishabh Singh Sambyal to launch a special collection titled Bonkers X Major Rishabh. The collection features a range of streetwear, including a Black Stardust Zip Hoodie, Royal Cheetah Hoodie, Paisley Canvas Jacket, and wrinkle-free shirts in white, black, and navy blue. The designs blend military aesthetics with contemporary fashion, targeting the youth demographic.

Major Rishabh Singh Sambyal’s background

Major Rishabh Singh Sambyal, 30, retired from the Indian Army after 12 years of service, citing personal reasons. He served as the Aide-de-Camp (ADC) to President Droupadi Murmu from March 2023 until his retirement. Prior to this role, he led the contingent of the Jat Regiment at the 2021 Republic Day Parade, which won the Best Marching Contingent Trophy. He also served with the elite 4 Para Special Forces, known as the Daggers.

Sambyal joined the 133rd National Defence Academy (NDA) course after clearing the NDA exam and later studied Military Studies and Defence Management at the Indian Military Academy, graduating in 2017 with an undergraduate degree in International Relations and Affairs. He hails from a Dogra Rajput family in Jammu and Kashmir.

Bonkers Corner’s growth and market presence

Founded in 2020, Bonkers Corner has expanded to 51 retail stores across India, positioning itself as a youth-focused streetwear brand. The company gained significant visibility after appearing on Shark Tank India Season 5, where co-founder Shubham Gupta sought ₹1.5 crore for 0.5% equity, valuing the company at ₹300 crore. Investor Namita Thapar accepted the offer, further boosting the brand’s profile.

The brand’s vision is built on three pillars: creating a sustainable ecosystem, expanding its offline presence, and delivering premium quality products through collaborations like this one. Bonkers Corner also recently appointed actor and model Anushka Sen as its brand ambassador.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

This collaboration signals how streetwear brands are leveraging high-profile personalities—not just celebrities but also individuals with strong institutional backgrounds—to create niche appeal. For founders in the fashion or lifestyle space, it highlights the potential of storytelling in product launches, particularly when tapping into narratives like military service or national pride.

Bonkers Corner’s growth trajectory, including its Shark Tank India appearance and rapid retail expansion, also underscores how consumer brands in India can scale by combining online visibility with offline presence. The brand’s valuation jump post-Shark Tank may encourage other startups to explore reality TV as a platform for both funding and marketing, especially in crowded segments like apparel.

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