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Economic Times

Blinkit sees no compelling case for expanding private labels, says Dhindsa

Albinder Dhindsa, CEO of Eternal, voiced skepticism regarding the potential for private labels to enhance profit margins. He emphasised that effective brand development mandates considerable investment in both marketing and product development, areas where Blinkit falls short.

By Economic Times

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·Excerpt
Blinkit sees no compelling case for expanding private labels, says Dhindsa
Image: Eternal chief executive and Blinkit founder Albinder Dhindsa

In a letter to shareholders about Eternal’s September quarter earnings, chief executive Albinder Dhindsa said on Wednesday that the company does not see private labels offering a compelling case for improving margins or driving incremental demand.“The private label case rests on building something…

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